Merging the Difference between B2B and B2C Branding in a Campaign

On a way to create an outstanding branding campaign for an advertiser, it is very imperative to understand the difference between B2B and B2C companies. For advertising agencies in Delhi, misconception between B2B and B2C companies could be a reason of massive success and failure for it. Hence, it is very imperative for advertising agencies in Delhi to choose their business partner with extreme care and caution. B2B companies, generally, are complex business system and solutions   with expertise in handling large scale problems and hence providing their services as a consultant agency. IBM, Cisco, Boeing, Bechtel, and Accenture are example of some of the typical B2B company examples and solutions. There is no consumer terms in and across the B2B world. Instead, they serve teams that rationally evaluate different offers provide by the B2B companies on different dimensions.


Digital Marketing agencies in Delhi thus understand that B2B firm is not about making and selling products instead they are companies that connect complete offers for product, services, channels and people regarding the experience their customers looking for. Thus for the branding communication it is always advisable for the B2B companies to configure their brand around customer preferences and group and not around the range of product and services offered by them.

B2C companies on the other hand are based upon the volume operation model and serves in high volume markets through standardized products that are branded and mass marketed through low touch distribution channels and revenue model for them is close-ended transactions. Airtel, Philips, Whirlpool, Hindustan Liver are some of the leading B2C companies.Advertising agencies in Delhi promote consumer brands quickly by narrating stories around them.  B2C branding primarily is being consisted of product packaging and later on promoting the corporate strategy.

When corporate branding is being done around B2C level it is being done and configured around vision, shared values and long-term strategy. They are worked upon multiple levels across diverse organizational micro-culture and product divisions along channel partners, distributor networks, investor relations and customers.

Therefore, Ad agencies in Delhi can approach over creating corporate brands only after understanding the nature of the business. So, it is very important for a brand to reach a creative agency that is fairly clear about the difference between B2B and B2C agency.

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