Google Analytics Individual Qualification (IQ), allows individuals to demonstrate proficiency in Google Analytics. Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.
While Google Analytics is easy to use for beginners, it’s most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same. The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test.
“Google is an important partner to both GroupM and its clients,” said Rob Norman, Director of Interactive at WPP agency GroupM Worldwide. “Google Analytics is an important resource in helping us to understand the opportunity that Google presents, and our participation demonstrates our continued commitment to gaining insight in all our key channels.”
There is also recognition among industry analysts of the need for more individual analytics certification. For example, in a September 8, 2008 report from Forrester Research titled, Sourcing Analytics Help, successful businesses “View Web analytics as a greenfield opportunity to propel their organizations forward. Although external consultants can feed new ideas and facilitate growth, ongoing improvement is only possible if internal staff members lead the charge and champion efforts from within.”
The Google Analytics IQ online course and a link to the Google Analytics IQ test can be found at ConversionUniversity.com.