Sunday, August 28, 2016

Digital Marketing, the Secret behind Attracting Customers to Your Site


Digital Marketing (DM), now an integral part of marketing, sales and brand communication strategy of a small company to a multinational major have grown to holistic set of traffic driving activities for a website irrespective of commodities or services sold on it.

Digital marketing in last one decade due to the massive proliferation of the internet and at present smart phones, assimilated, a number of varying online technologies under its influence to practice activities to raise a website’s traffic to a targeted proportion. Digital marketing as similar to conventional advertising relies upon audience reach and numbers to attain its goal of maximum lead generation and ROI (Return on Investment).

Digital Marketing


Before smart phones and social media, the traffic generation activities under digital marketing were largely based upon optimizing a website for search engine, whether, organically or by a paid medium. Based on keywords analysis for a keyword searched for a product or services by an audience, the pioneering efforts of traffic driving were based on SEO (Search Engine Optimization) and Search Engine Marketing (SEM).

Content of the website being pivotal while keyword playing central role in SEO, a search engine ranking for Google, Yahoo, Bing or any other search engine is  obtained by on page and off page optimization. In SEM or PPC (Pay-Per-Click) the best bidding on a keyword brings assured SERP results.  As better you have SERP ranking as much traffic your website would have.   

However, with social media site like Facebook and Twitter emerging in the cyberspace, the behavior of content sharing has cultivated into as many as numbers of like and followers on a website thus attracting the maximum number of visitors to it.           
 

4 comments:

Dinu Anzz said...

Technology is all about making the life as much as simpler than ever before. Wonderful piece of information about digital world and social media marketing.For more information and online marketing analysis just visit Digital marketing company in Kerala.

murali karthik said...

Thanks for sharing such informative article. Internet marketing is going to be the future. Check out the Role of SEO in Digital Marketing

SEO Consultant said...

Search engine is still the no 1 platform to get traffic in the website. A website can get a huge amount of traffic depending on the particular niche. Thanks for sharing this article, really help me a lot.

Tim Otis said...

Subsequently, after spending many hours on the internet at last We have uncovered an individual that definitely does know what they are discussing many thanks a great deal wonderful post. online marketing tips