Monday, September 23, 2013

Story telling as a method to create brand preferences



Every person loves to listen to a story, and good stories that spread very fast and get appreciated as a fire in the wild. This unique characteristic of storytelling, now-a-days, is extensively used in developing a brand preference and choice among target audiences in majority of marketing and branding campaigns. Whether your brand has a great story to tell or it contains steps of developing and designing a logo, brochure or an entire branding campaign, stories, take a product to the next level of brand selling.

The role of storytelling into developing a brand preference is most relevant in present times, when, a consumer is not ready to follow every business that appears before him.  He rather prefers listening to a credible brand story along with other marketing collaterals provided to them; he loves to identify himself with the story and integrate himself into the story. 

Once a consumer gets a story mingled with a brand, next step, of the marketing team is to develop a business-consumer relationship around their targeted audience. However, this brand building approach can only be rectified by marketing agency for a brand only in close co-ordination and association with a creative agency of extreme repute and creative experience.
 
So what about, telling your brand story to others!

Now, there must be a narration of telling your brand story to each and every person around you and there comes the role of corporate communication and an advertising agency of reputation. The story telling first must begin from in-house with internal audiences and then after be approached to the external audiences, primarily, target audiences.

 An extensive array of multi-level marketing strategy could be adopted including conventional as well as contemporary means of advertising. It should be consisted of advertising mediums ranging from print, electronic as well as digital marketing.  And obviously, it is a support a creative agency that will let your story to be narrated to be others.  
 
How to present your brand story before intended audiences…

Brand perceptions and preferences are rather formed by involving both emotional and functional experiences as what a customer would feel and react to your businesses and products. A brand perception creates rather gratification, performance improvement, reliability and a positive brand image.

The story around creating your brand should be from first instance of its coming into your inspiration to entire business activities.  It should be surrounded around your entire set of believes as reflected in the brand’s product and services.  A consumer will definitely appreciate and become enthusiastic about your brand if he finds your story to be authentic and real. 

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