Panic among the website owners, who were suffering on SERP rankings, on account of black hat SEO techniques and low quality content employed by others, seems receding after the launch of Google Panda. Panda is a new Google algorithm, which is specifically developed to cater and handle the problem created by websites that use “shallow or low quality content. In a official statement on its blog Google said, “...in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
A website underscored in Google Panda loses all its search engine rankings, and as well a considerable chunk of search engine referred traffic. It directly hits at Google Adsense income of a website as adsense ads heavily rely upon search engine targeted traffic. Elaborately, Google Panda is an effort on the part of the search engine giant to negate the impact of thin, shallow and useless content on the website. Google Panda categorize useless content as content in ten or hundred of short blog posts, heavy SEO tactics for a MFA (Made for Adsense) site. It also penalizes site that produce an ample number of short stories and news, but are hardly categorize by Google as official news source.