Friday, September 24, 2010

Content strategy for iPad in coming times


On the content scene there some new types of trend are emerging and the most debated one there is the integration of content into iPad. As for the content strategy it is a well accepted norm that there is a difference between the content written for web from what it is being written for print. However content managers, are looking for new means and method so that content could properly be organized for iPad.         

It, definitely, would take some time to reach at some conclusion with respect to content for iPad as the iPad is still full of wonderful unknowns and until content strategists fully immerse themselves in the content experience and stop thinking of the iPad as a “delivery device for traditional content types and traditional interactions” will we be able to understand its differences.

Content development for devices and situations like the iPad is just a piece of the content puzzle, though. This entire process can be summed up with recent conversation with a client who wanted to talk and discuss bout things like content targeting, analytics, multivariate testing, social media, and mobile. The real part of the game is to know that how content can actually be delivered at the same time engaging customers, partners, and prospects in the online channel. And integration is indeed the name of the game these days, it’s because it’s not in the best interest of most companies as to implement one solution. Not surprisingly, therefore, the companies should integrated things with each other’s application for better content delivery and especially with regard to content delivery and system for iPad.

No comments: