Monday, July 12, 2010

Content syndication: Commercial Dimensions

Content syndication is understood from a form of syndication under which common website content is provided to multiple users of other sites. Most common web syndication is here referred to be feeds available from a site to other people with summary of the website’s recently added content and matter.  This otherwise could also be understood from web feeds available from a site in order to provide other people with a summary of the website's recently added content. The commercial web syndication imitates its business model from syndication in other media parities like print, radio and television. However Commercial web syndication can be categorized in three ways:

•    Trough Business Models
•    By Variety and type of content.
•    By means of selecting various distribution parameters and channels

Commercial web syndication creates active partnerships between content producers and distribution centers. There are various structures of partnership agreements. One such regulated structure is licensing content, where a distribution partner pays fee or service charges to content providers. Another supported method is ad-supported content, where publishers share revenues as derived from advertising on syndicated content with that content's producer. A third type of structure is free, or barter syndication, where there is hardly any monetary transaction hardly exists between parties. The types of content syndicated primarily are found as RSS or Atom Feeds or full content. With RSS feeds, headlines, summaries, and sometimes a modified version of the original full content is actually is shown at user feed readers.

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