Friday, June 04, 2010

What is entirely understood as from Content Curation and Content Curator?

As it is obvious that expansion of internet and over that evolution of social media has created such a huge chunk of online content that is uploaded online every hour in form of thousand news videos that are uploaded online. Moreover as for massive content there has been found a massive gulf of Million of tweets and other types of messages that are regularly on day to day basis is shared among on various social media sites.

But there hardly seems any uniform technology to control this flood of information. There is already existing algorithmic search in form of Google and other search engines and various news tools also arrives on the scene from time to time in context of content and data segregation. There new models of aggregation like Alltop and others too are arriving on the scene to control flood of the content. These solutions though are appearing to be remedial in present circumstances however would be useless a few years from now when online content would double in every 72 hours.

This is because as brands are now more focusing on content creation when perspective of social media as what are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?

There is a need of a person who can entirely look at this content with perspective of content editing and would be a commonly defined role in any e-business teams. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?

And the person who would control this entire stuff is named to be as a Content Curator.  
A Content Curator can be defined as someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. The most important component of this job is the word "continually." In the real time world of the Internet, this is critical. If you look at how many individuals are currently using their Twitter account to highlight interesting bits of content they locate or how del.icio.us users have tagged and shared content on that site for years, you'll understand that this idea has been steadily growing organically.

The role of a content curator can be assumed as from, “ In the near future, experts predict that content on the web will double every 72 hours. The detached analysis of an algorithm will no longer be enough to find what we are looking for. To satisfy the people's hunger for great content on any topic imaginable, there will need to be a new category of individual working online. Someone whose job it is not to create more content, but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. The people who choose to take on this role will be known as Content Curators. The future of the social web will be driven by these Content Curators, who take it upon themselves to collect and share the best content online for others to consume and take on the role of citizen editors, publishing highly valuable compilations of content created by others. In time, these curators will bring more utility and order to the social web. In doing so, they will help to add a voice and point of view to organizations and companies that can connect them with customers - creating an entirely new dialogue based on valued content rather than just brand created marketing messages.After writing this, I can't help but wonder if there might already be people out there with this title. Let's find out: the first person to send me a scan or photo of a business card with this title on it will get a free signed copy of Personality Not Included.”

1 comment:

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