Monday, May 24, 2010

Write copy according to your target audience as to bring out better market results?


The first task of advertising copy writing or content writing starts from the detection of an ideal customer for you. After recognizing the customers that fits perfectly within the range of your product proposition, the next question an advertiser faces of convincing that customer about services offered by him.

In order to accomplish this copy writing task, he can begin writing a copy for target audience. Yet may be, you have included benefits, and even gone up to the extent of mentioning about  money back guarantee, however, all these efforts would result into vain until and unless you would not write a copy according to behavioral aspect of a customer.

So on the basis of psychological model of Myers-Briggs the personality type is divided according to DISC (Dominance, Influence, Steadiness, etc) and a copy should be written according to the Specific Personality Trait) 
Below is the Table illustrating about the traits of personality type and the words used in copy writing to influence them.   
PEROSNAITY TYPE
BEHAVIOR PATTERN 
WORDS TO INFLUNCE



1. DOMINANCE
Egotism
Power

Capable Solver   
Results 

Love Challenges 
Success

Work hard for results 
High Tech

Power and authority lusty
New, Improved


The Best 


Immediate


Bottom Line 


Challenge






2. INFLUENCE
Socially and verbally aggressive
Fast

Optimistic
Fan

Far sighted
Good job

Fast movers
I feel

Can be motivated 
Socialize


Recognition


Exciting


People


Popular



3. STEADINESS
Loyalty
Proven process

Good listener
Step by Step

Patient
Needed Help

Security conscious
Help out

Look for benefits
Guarantee

Family oriented 
Promise

Conventional
Warranty


Take your time 


Value



4. COMPLIANCE
Thinkers
Facts

High standards
The results is presented

Well disciplined
The data says

Accurate
Proven

Motivation in right Direction
Take your time


Analyze


Tried and True



  
Thus from above given table you can create your own set and standard for copy and content writing on the basis of behavioral pattern to bring about desired result into the copy.

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