Friday, May 08, 2009

Conversion rate of an ad campaign and content writing

There are misconceptions about the advertising returns from an ad campaign especially when it is online. However an ad campaign whether it is online, print, radio or any other media primarily focus on branding client’s services, image or a particular brand.

Conversion rates for an ad campaign from a survey are estimated to be something 8% of what as has been invested in terms of money into as well as product sales is another issue kept aside So it is quite glaring mistake to start an ad campaign without any preparation a properly written copy. Apart from content writing there are many other aspects which should be looked into before starting a campaign.Most important of this preparation phase is full time research to find data and properly use it during various stages of campaign. From the fine moment of developing a suitable web content writing copy.

Before starting upon a proper marketing campaign, it is very necessary to make it start with cases and market research and costing on marketing campaigns like search marketing, email-marketing, online ads and offline campaign driving traffic online is another important aspect.

Proper preparation on your part for marketing campaigns can help you at over all marketing exercise in many ways. It provides you better edge in respect of competition with other services which are dealing as in same area and service like you. These well planned campaigns do promises improvement on investment on return.

And all that research for bringing good results should be implemented into design as well as copy writing aspect of a website or a e-commerce site or a web portal.


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