Sunday, September 14, 2008

Which is the best form of copy according to a target audience?



The first task of advertising copy writing or content writing starts from the detection of an ideal customer for you. After recognizing the customers that fits perfectly within the range of your product proposition, the next question an advertiser faces of convincing that customer about services offered by him.
In order to accomplish this copy writing task, he can begin writing a copy for target audience. Yet may be, you have included benefits, and even gone up to the extent of mentioning about  money back guarantee, however, all these efforts would result into vain until and unless you would not write a copy according to behavioral aspect of a customer.
So on the basis of psychological model of Myers-Briggs the personality type is divided according to DISC (Dominance, Influence, Steadiness, etc) and a copy should be written according to the Specific Personality Trait) 
Below is the Table illustrating about the traits of personality type and the words used in copy writing to influence them.   
PEROSNAITY TYPE
BEHAVIOR PATTERN 
WORDS TO INFLUNCE
1. DOMINANCE
Egotism
Power
Capable Solver   
Results 
Love Challenges 
Success
Work hard for results 
High Tech
Power and authority lusty
New, Improved
The Best 
Immediate
Bottom Line 
Challenge
2. INFLUENCE
Socially and verbally aggressive
Fast
Optimistic
Fan
Far sighted
Good job
Fast movers
I feel
Can be motivated 
Socialize
Recognition
Exciting
People
Popular
3. STEADINESS
Loyalty
Proven process
Good listener
Step by Step
Patient
Needed Help
Security conscious
Help out
Look for benefits
Guarantee
Family oriented 
Promise
Conventional
Warranty
Take your time 
Value
4. COMPLIANCE
Thinkers
Facts
High standards
The results is presented
Well disciplined
The data says
Accurate
Proven
Motivation in right Direction
Take your time
Analyze
Tried and True
  
Thus from above given table you can create your own set and standard for copy and content writing on the basis of behavioral pattern to bring about desired result into the copy.
      

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