Thursday, January 02, 2014

Cultural Trends 2014

Tuesday, December 31, 2013

Wish you a very happy and prosperous new year


Thursday, December 26, 2013

The predicted technology for year 2014



With arrival of 2014 in waiting, the coming times will be explored with an immense possibilities of new generation technology to be used across and for new lifestyle pattern’s ease and strategies. The technologies, which has been developed for a last few years will emerge with a better technological manifestation. Some of the best technologies with a power to bring revolution with practical usage in daily life in coming times include:-

Televisions with SMART TV Capacity: The coming year will witness an immense growth in Smart TV numbers. The major television brands like Samsung, Panasonic, LG are providing utilities like Netflix, Hulu, Amazon Instant Video and their web browser. The Apple’s much anticipated iTV would be very big surprise as the company is in process of negotiating a deal with Time Warner to develop devices for Apple.
   
New Innovations into Smart Watches:  Google watch, a utility in waiting is an alternative for frequent e-mailing, text and social media updates.  To be integrated with Google Now, it aims to provide instant information about anything required by its wearer.  The Google smart watches provide more intuitive notifications in order to learn from one’s daily activities and behaviors.        

New features with Apple’s iPhone 5S: As iPhone 5S is scheduled to be released in 2014, it is a great opportunity to outgrow with fingerprint security as a real thought and idea.  With Touch ID that employs high-resolution camera to scan your fingerprint let a convenient ultra security for your iPhone.  

        
Xbox One and PS4 will have more advanced features: The gaming consoles as Xbox One and PS4 will have rather advanced features as integrated social media connectivity among players.  Now they would be able to fight with equally skilled players.  Further, these systems allow for more integrative entertainment experience and system.  With PS4 advancement one could easily switch between TV, gaming, music and sports.             

Arrival of impressive 3D Printing: With a lowering in pricing, the popularity of 3D printing is on rise with every coming day. 3 D printing with capacity to produce multi layered product is the unique proposition offered by the most advanced mode of printing. The year 2014 will come with rather better customization and ease of manufacturing.       

Next Realistic Step towards Natural Language Search: Living with personal digital assistant as Google Now and Apple’s Siri will be faster. The year 2014 will have active data instead of passive one. Natural language search here offers to overtake the keyword based search as exhibited by recent Google release of Humminbird, Google’s best algorithm so far.   






Wednesday, December 25, 2013

Why exhibition stalls are so important for a trade show?


With India’s emergence as one of the leading industrial nation has led to rising trading and communication activities across India. Among the various trading activities, organization of trade shows and exhibitions at major centers of economic activities in India including Mumbai, Bangalore, Delhi and Chennai is rising on a regular basis. The entrepreneurs and corporate are increasingly inclining in favor of designing exhibition stalls in Mumbai, Bangalore, Delhi and Chennai on account of following reasons.

Some of the benefits and services offered by exhibitions and custom exhibition stands are:-

To generate new business leads and to convert them into new customers
To strength relationship with old clients and update them with new range of product and services
To stretch the brand building exercise for longer revenue and sales goals
To increase the image and status  of the organization in business fraternity
To raise the immediate sale of product and services to a higher targeted level
By exhibition stall designing at metros like Delhi, Mumbai, Bangalore, Chennai, etc  also led to have a better business and marketing research for gaining the business in the market
Generate appropriate media coverage to create a media awareness in the market
To introduce the new range of products and services
At the same time exhibition stall designing allow it to entertain its loyal customers

With respect to exhibition stall designing, there are many aspects that are required to make it far superior and better placed competitively while incorporating the best raw materials, graphic displays, vibrant colors, multi-media displays and lighting to maximize and enhance a company’s product and services to show case to the visitors. A custom build exhibition stall is always far better to make an impression at the place filled with competitors.  

An exhibition stall in contrary to other marketing collateral allows a two-way communication and allowing the visitors to question, challenge and debate in order to receive the information. 

To maximize the business visibility at exhibition stall ColorSquare as a leading exhibition stall designer in Delhi provides elegantly designed stall manufactured and install from small to double story exhibition stalls at the opulent business areas of Delhi, Bangalore, Mumbai, Kolkata, Chennai, etc.       

    

Saturday, December 21, 2013

The Google Searches for Year 2013

Social Media TV Adverts may bring a break to pace of TV commercials

No doubt, Internet has entirely changed the scenario of the advertising and marketing business being conducted in corporate world. Google has pioneered the way advertising business is conducted in cyber world. TV commercials still have great leverage over other advertising medium over audience turning the advertisement cost into profitable business sales and leads.
  
However, this hegemony of TV commercials is on anvil due to innovative advertising methods used and employed by social media sites as you tube and Facebook. Most surprisingly, Facebook has tested its first ever trial of video advertising. The Facebook TV advertisement was, however, a low affair of 15 seconds where the newsfeed was scrolled in the specific timelines of users.  This appears to be a great start of something huge and charismatic on the international advertising arena. The big surprise has yet to come if a company has huge audience base then they don’t need to pay for their adverts.

One such clever exploit of Social Media TV advert is US airline Westjet’s viral commercial broadcasted on YouTube and was seen 30 million times. In the advert, passengers while gift promised during check-in   was presented at the luggage carousel. But lobbyist of TV commercials still canvassing in favor of and yet showing television to be the strongest medium for advertising and promotional activities.

According to ThinkBox, TV commercials return 2.5 time the sales return from any advertising medium.Contrary, video commercials on social media sites are the most effective way to advertise a product in cost effective manner comparatively than the conventional and repeatedly to a larger audience.


Friday, December 20, 2013

Unimaginable, Samsung Galaxy S5 to come with diamond coating

http://cdn.gottabemobile.com/wp-content/uploads/2013/10/s5concept.jpg




In order to provide its well priced phone a better protection and sturdiness, Samsung Galaxy 5 is planning to bring the phone in the market with unique diamond coating. However, it could be a pre-stage statement for Galaxy S 5, an all metal phone in waiting for arrival. This could be an attempt by Samsung to shun away its decade old design and thankfully create a distinction between Galaxy S 5 and rest of its smart phones including S3, S4, Grand, Core that all on first appearance are each other’s mirror images.

This is the most required change Samsung is seeking its model that at right favorite of the market among android based phones. It is very simple to make it diamond coated as after treating under carbon derivatives under high pressure to make it molten or in a fine power form, it'll be coated on top of the metal chassis. Than after the surface will be treated with nano materials and be for the final finishing of the smart phone. The phone set to be launced in MWC 2014 will bring new laurels in smart phone sales in the market.

Samsung Galaxy S4, a complete interactive package in a phone




Powered with Android 4.2.2, the Samsung Galaxy S4 is equipped with all the latest technologies required in a modern day smart phone. It is incorporated with a fantastic camera, an excessively powerful quad-core processor and software solutions for all the mobile requirements. 
         
Within a plastic cover body, Samsung’s Galaxy is not as exquisite design wise to its closest rivals Apple and HTC.  This Galaxy model has a better rectangular button with all metallic accents around him. It has a 5 inch screen that is taller and bezel around its slimmer display. In dimensions of 5.4 inches X 2.8 inches x 0.3 inches Samsung Galaxy S4 and has a 1080p HD display. It has an interesting A2 megapixel front-facing camera sits in upper-right corner, close to the left by ambient light and proximity sensors. On the left side is situated phone’s IR or infrared sensor. The phone further has an LED indicator at top left corner of the phone. 
   
You'll adjust volume on the left spine, charge the phone from the bottom, and turn the phone on and off from the right spine. On the back, you'll see the 13-megapixel shooter and LED flash just below. Pry off the back cover to get to the microSD card slot, SIM card slot, and battery.

The Galaxy S4 is powered with Android 4.2.2 that is supported by highly customized Touch Wiz interface. Swype and the default Samsung keyboard on Galaxy S4 come with two variations.  It has a standard Sansung keyboard and a separate Swype keyboard.   With respect to apps offered on Samsung Galaxy S4 has preinstalled apps as calculator, calendar, and music player, and Google services like turn-by-turn navigation and Gmail.

Further the smart phone is provided with Samsung’s branded own translator, a calories and exercise app, and Watch On, its TV remote-plus-video-rental app (more on all these later). All in all, Samsung Galaxy S4 is one the most versatile version of Smart phone in telecommunications world. 

Wednesday, December 11, 2013

Nokia Lumia 525, one of the best selling Windows Platform Phone





Nokia Lumia 525, the next generation Nokia Phone after Nokia Lumia is set to be on sale in Singapore onwards December has been kept in price bracket of $249 (US$198). Similar to signature Lumia Handsets design, however, is slight smaller than its 525 version.  

With a replaceable rear cover and 1,430mAh battery the phone is available in four colours comprising   blue, red, white, and black. The important utilities as volume rocker, power, and camera buttons has been set at the left hand side of the phone whereas the Micro-USB jack is situated at the bottom.

With a 4-inch IPS display and resolution of 800x480 pixels the phone offers a 5-megapixle camera.   To ease the multitasking it has a one GB RAM. The smartphone comes with 8GB of onboard storage, and has a microSD card slot for expandability. Further it has a 1 GHz dual-core Qualcomm Snapdragon processor, and will launch with the Nokia Lumia Black update package with inclusion of Windows Phone 8.   Other additional free apps include Here Maps, Here Drive, and Here Transit. Overall in price tag of 249 dollars Lumia 525 is great offer to experience Windows Phone Platform.


Some of the most wise and creative ads

FedEx Kinkos – Office Products now at fedexkinkos.com
The Naval Museum of Alberta
Nothing can replace a tree.
FedEx
Australia Post - If you really want to touch someone, send them a letter.
Australia Post – Personalized your post

Starwars III – Return of the Sith
The Fitness Company
Sprite Ice Blue
Condomshop.ch – Don’t be stupid, protect yourself.
Eurostar.com – London for lovers
Clorets – Eliminate bad breath
Mini Cooper
Porsche
3M – 3M Security Glass
Sharpie permanent markers
Denver Water – Use only what you need.
Bergmann funeral service – Come a litle closer.
Domino’s Pizza – Hole
Duracell – Last longer, much longer
WWF – save the world with a few coins
Freshlife – Start a fresh life.
Pepsi Twist
WWF – Don’t cut the rain forest.
Mr. Hot Pepper
M&M – Communication just got sweeter
Orion telescope
Nike – Just do it
Kill Bill 2
Glassex cleaner

Monday, December 09, 2013

Finally, it seems that Google PR Update has occurred definitely

Despite the recurring assurances from Matt Cutts about indefinite postponement of PR update till next 2014, it seems inevitable has finally occurred. The quite awaited PR update has finally occurred on 6th of December 2013.  However, it has appeared as shocker even for webmasters, who were not expecting it in year 2013, at least.

The previous PR update had occurred around 10 months ago on February 4th 2013 and was commented by Matt Cutts, Google Head of search spam  to be carrying out not before 2013.  As a matter of joy for webmasters PR update is an important indication of development for sites and blogs.  Google Page Ranks is an indication of a wep page rank on the authoritative backlinks. A high Google pagerank lets a website to improve ranking of the website.



Wednesday, November 20, 2013

The emerging market trend in Exhibition Stall Designing in Delhi NCR

Exhibition Stall Designing In Delhi 

With a wave of globalization sweeping across, doing business has become more competitive, though, there are more opportunities to do business ever before. In such a scenario, trade fairs and exhibitions with innovative design and ideas has become an imperative to business development and marketing strategy of a corporate company or a business house. 
          
An exhibition stall designing is just not an attempt to increase your chances to get some better business calls; however, it is an activity amidst in presence of your business competitors to let your audience to be motivated, learnt, rewarded, informed, recognized, demonstrating, socializing, supporting, launching and sharing ideas. 

However, a stall designing goals includes developing it as a:-   

An entertaining time for an audience 
An inspiring time for audience in a stall
Making it valuable for the visiting audiences
Should have the feeling to be recalled 
Carrying out activities, so a audience could feel great about it

To save your exhibition stall from feeling of slumbering and boredom, it is crucial to add some interesting and lively props to make it rather attractive and fun filled. Be original with your stall designing ideas and add some innovative props into it.  To make your exhibition stall a world class display of business exhibition, following additions could be made to an exhibition stall:-      
    
Lighting now-a-days is used quite extensively for brining a better environment and atmosphere at exhibit areas. Lighting makes highlighting effects over various attributes of an exhibition stand. One can use from a wide range of lighting effects like wash lights, spotlights or overhead lighting. 

The use of an array of different materials like wood, metal and fabric are the most popular choices to make an exhibition stall more fine and splendid. Fabric whereas defines versatility within a stall, wood on the other hand  is cheap and is less susceptible to damage and provides a perfect look to interior of your exhibition stand. Metal is used to present it with an advanced tech look to an exhibition stall. 


Use of graphics has been now limited for purpose of messaging and dissemination.   One can choose from the range of services offered by a graphic design studio that could easily design portfolios to be exhibited on and across at an exhibition stall.

The design of exhibition stall in shape of curve, wave shapes and "tombstone" is an additional feature of stall designing in present times. The use of 3D designing soft ware has exhibition stall activities to be more interactive and appealing to the eyes of visitors.   

This way, your exhibition stall designing gets a mileage to make your day at the respective trade fair and exhibition stall and get handsome business leads and sale. 

     


Tuesday, November 19, 2013

Contributions of Plastic Recycling

Plastic Recycling Company Delhi 


Daily emerging and recurring technologies in Plastic Recycling have brought new cheer and hope on the face of environmentalists. The discovery of new plastic granules manufacturing technologies have led to quick and prompt recycling processes that are environment friendly as well as provide durable end products for multiples usages. 

But, what causes plastic to be further recycled for industrial usage. Plastics is widely used for making a large number of products everyday ranging from beverage and food containers, trash bags, grocery bags, children’s toys, bottles and the list is endless. But the most lethal form of plastic usages is in appliances, computers and automobiles.

So in order to get rid of plastic massive municipal waste (MSW) collected at various landfills at land and oceans now estimated to be 12 percent of total garbage is an imminent requirement for plastic recycling.
According to some market research findings of Beverage Marketing Corporation America consumes 28 billion bottles of water annually, and 70 to 80 percent of those bottles ends up in landfills. This plastic garbage due to plastic’s chemical nature contaminates soils, chokes water bodies and is utterly harmful for sea animals.    

Benefits of plastic in conserving energy and natural resources:-

The biggest benefit offered by plastic recycling companies is conservation of energy and natural resources as (Water, petroleum and natural) otherwise required for creating virgin plastic. 

The next benefit offered by plastic recycling is letting waste plastic away from landfills and alternatively to be used in manufacturing new products. Recycling plastic products also keeps them out of landfills and allows the plastics to be reused in manufacturing new products. Recycling one ton of plastic saves around valuable 7.4 cubic yards of landfill space.

With new technologies making a passage into recycling plastics ventures, people are being benefited more and more with plastics recycling initiatives. This technological advancement into plastic recycling has led to production of an effective range of plastic products at the same time offering environmental sustainability and protection.  One such usage of recycled plastic is development of PET thread or yarn to create an array of fabrics to develop strong, durable, rough products such as jackets, coat, shoes, bags, hats and accessories.
             
Though involved with various stages, plastic recycling has from collecting to disposal has developed into a long process of giving new life to unused or wasted plastic.

Monday, September 23, 2013

Story telling as a method to create brand preferences



Every person loves to listen to a story, and good stories that spread very fast and get appreciated as a fire in the wild. This unique characteristic of storytelling, now-a-days, is extensively used in developing a brand preference and choice among target audiences in majority of marketing and branding campaigns. Whether your brand has a great story to tell or it contains steps of developing and designing a logo, brochure or an entire branding campaign, stories, take a product to the next level of brand selling.

The role of storytelling into developing a brand preference is most relevant in present times, when, a consumer is not ready to follow every business that appears before him.  He rather prefers listening to a credible brand story along with other marketing collaterals provided to them; he loves to identify himself with the story and integrate himself into the story. 

Once a consumer gets a story mingled with a brand, next step, of the marketing team is to develop a business-consumer relationship around their targeted audience. However, this brand building approach can only be rectified by marketing agency for a brand only in close co-ordination and association with a creative agency of extreme repute and creative experience.
 
So what about, telling your brand story to others!

Now, there must be a narration of telling your brand story to each and every person around you and there comes the role of corporate communication and an advertising agency of reputation. The story telling first must begin from in-house with internal audiences and then after be approached to the external audiences, primarily, target audiences.

 An extensive array of multi-level marketing strategy could be adopted including conventional as well as contemporary means of advertising. It should be consisted of advertising mediums ranging from print, electronic as well as digital marketing.  And obviously, it is a support a creative agency that will let your story to be narrated to be others.  
 
How to present your brand story before intended audiences…

Brand perceptions and preferences are rather formed by involving both emotional and functional experiences as what a customer would feel and react to your businesses and products. A brand perception creates rather gratification, performance improvement, reliability and a positive brand image.

The story around creating your brand should be from first instance of its coming into your inspiration to entire business activities.  It should be surrounded around your entire set of believes as reflected in the brand’s product and services.  A consumer will definitely appreciate and become enthusiastic about your brand if he finds your story to be authentic and real. 

Saturday, September 14, 2013

Corporate Presentations thoughts in a Branding Strategy

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Branding as an essential and integrated part to an advertising campaign pins ample opportunity and scope for an organization to boost its sales and develop business alliances in a newer areas of work while raising profits and revenues. However, an overall objective of branding campaign of a company includes offering new product and services, raising brand awareness and driving sales cannot be met, adequately, unless it is not pitched with an effective corporate presentation.

A corporate presentation making company in Delhi or any other reason of the country can effectively solve the problem of meeting sales and marketing goals, otherwise, may be hampered by all the other marketing efforts going in vain due to reason as irrelevancy to the audience, unclear messages and others deficiencies in branding and marketing goals. 
    
What exactly is a corporate presentation!

Despite, a varying opinion and thoughts about corporate presentation all marketing experts, unanimously, agree that presentation is right direction forward towards getting attention without involving audience into picture.

A corporate or marketing presentation extends an ad campaign to product packaging and service delivery. But if a marketing campaign get fails, then, it directly implies as a reason for the presentation to be failed, accordingly.    


So, a corporate presentation and profile is an introductory proposal before audiences and interested parties telling them about a company and range of services accomplished and offered to audience all across and around.
    
Message Delivery by a Corporate Presentation

A corporate presentation offers a great message about an organization and range of services offered by it making its favorable impression and image before clients. An effective and powerful marketing message provides a muddled, unclear or incorrect message thus makes a presentation to be comprehended with difficulty. In the presence of a number of delivery mediums like print, audio, electric and digital, the fine presentation is must to catch attention, create brands and capture sales.

Making it Memorable

Therefore, a presentation should be memorable and be designed in manner to be rightly referred to other marketing collaterals as brochure, adequately, fitting into it.



Tuesday, August 13, 2013

Role of Marketing Collaterals in Advertising

Brochure Designing Company 
Advertising, itself as an integral part of marketing strategy cannot achieve its intended goals of campaign without the help of marketing collaterals. Good marketing collateral, whether it is a brochure or a catalogue, clearly, defines a company’s strategy with respect to product/service, price, place, promotion and people.   
        
So, what goal, marketing collateral in advertising achieves with a perspective of branding and promotion... 

A marketing collateral make’s a company’s branding far more distinguished and recognizable, while making it more competitive and sales generating. However, a positioning strategy for a brand should be prepared carefully and with an acute attention. Marketing collateral, therefore, makes a product more reliable and enhances its brand value by creating loyalty, awareness, perceived quality, increasing sales, optimizing its brand perception and other important factors.     
   
What are the important points of consideration, that lets a brand to become more promising and exclusive for its customers and audiences?

•    A brand is the manner, a business look, behave and act. 
•    Good brands develop a far better and favorable impression into a customer’s mind.
•    The promotional activities for a brand should always be considered and implemented after doing through research about target audience and market.
•    Keep branding as simple as easy process to be carried out without making it more complex and hectic, never, surplus it with complex font, images and colors.     
•    It is always a good investment to seek assistance from a professional advertising agency for logo, brochure, catalog designing and creation of other marketing collateral.
•    Be sure, that all your employees and staff are well recognized with various aspects of your brand.     

The most imperative marketing col laterals are :-

Logo: A face to any business activities, a logo clearly distinguishes it from the competitors. As far as your business grows, the value of your logo will also rise, therefore, it is always advisable to seek assistance from a professional logo designing company.     
 
Business Card: It is an important part among series of marketing collaterals for people, who, are especially into or involved with networking, sales and customer support.   

Letterhead: It is always nice to prefer a letter head that is simple and easy and be least cluttered. It should be in both form, softcopy as well as printable.  
     
Website: In the age of digital media and proliferation, a website helps to reach to a customer in the easiest and simplest form.   With a website, a business just not only gets domestic clients as well as it attains penetration into international market.
   
Presentation Folders: Combining, the very best colours and copy, they are very flexible and powerful promotional tool. Seeking assistance from a professional brochure making agency, a presentation folder accomplishes important tasks as sales information, proposals, workshop, handouts, tradeshow information, useful reports, staff profiles, testimonials, etc.  
               
Product and Services Brochure: To prompt a buying decision, a product and service brochure are minutely designed and explains product features, quality, guarantees and other unique activities to a prospective clients.         
  
Hence, a marketing collateral is very imperative for a business to run its activities in a successful and accomplishing manner.