Some Wise Examples of Advertising

No doubt a wise advertising campaign can say a lot in a very limited words, Below are the pics from the some best advertising campaigns.

Different Types of Advertising

Advertising has become an essential element of the corporate world and hence the companies allot a considerable amount of revenues as their advertising budget. Several reasons exist for advertising and similarly various media for promotion of advertisements. There are many branches of advertising.


• Print Advertising: The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. Often the newspapers and the magazines sell the advertising space according to the area occupied by the advertisement, the position of the advertisement (front page/middle page), as well as the readership of the publications.

• Outdoor Advertising: Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passers by. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company’s products.


• Broadcast advertising: Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.


• Covert Advertising: Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. Tom Cruise’s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded.

• Surrogate Advertising: Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising.

• Public Service Advertising: Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on.

What does advertising do?

On the broader perspective advertising performs three important tasks.

• Provide product and brand information: Although many ads are devoid of information, providing the consumer with relevant information that will aid in decisions making is the main function of advertising. The information given depends on the needs of the target audience. In the case of purchasing a new suit, information involves s price and outlet location.
  

• Provide Incentives to take action: In most cases a consumer is reluctant to change establish behavior. despite if they are dissatisfied with the current product or service, he keeps on using the same product or service, a habit has been established and learning and learning about a new product appears difficult. Advertising provide a consumer a reason to switch brands by presenting reasons through copy or graphics.
  

• Provide reminders and reinforcement: Advertising keep memory of a product or service remained fresh in a customer's mind. Constantly focus on brand's name, benefit, value and more.

Why you’re landing page is so important despite Offline Campaigning?

Generally, it is seen that it is a common practice among marketers that they hardly pay attention to the landing page design and content provided on it. They think merely a form and a few lines of text would go to bring ROI and sales in return.

They contrary invest heavily on outbound campaign telling others about the link and URL of the web page where content related to product on sale is provided. However things just go opposite to their expectation when a visitor navigate through their page and what he found it boring by content wise that is written over it as well as design of the page.

A good web page is that bound a reader to stick to it for one or two minutes, otherwise it is found, a visitor just skip away from the page. A good landing page accomplishes following task for a online marketer.


1. It lets reader to read a web page.
2. Prompt a visitor to type his name and address.
3. Leaves a phone number for a telemarketing call.
4. Receives an email id from a reader.
5. And in the very best situation gets a credit card payment from a visitor.

If a web page fails to deliver any of these tasks then it definitely is a wonderful page. The pages which are fairly made to achieve above said task are called landing pages. And landing pages too are known for being very low conversion rate. Therefore, it is self explanatory that how important it is for a landing or a web page to be good content as well as design wise.

Web Pages according to Importance of a Marketing Campaign

According to marketing importance web pages can be divided into many divisions and categories; however the most popular ones that are popular online. The popular one web page are Landing pages, splash pages, bridge pages, jump pages and micorsites.

Landing Pages: These are the pages where a person lands after clicking an online ad banner, search engine result, email link, special promotional URL heard or seen at offline media.
Splash Pages: Splash pages happens to be graphical representation of full screen happens to be graphical introductions filled with web content happens to be home page. Generally splash pages are made in Flash and lets a user to bypass them.

Bridge Pages: Are Doorway, portal and gateway pages and are made primarily for search engines not a common user


Jump Pages: These pages are meant to attract attention, towards particualr offer of event. They are made for the purpose of proper and complete naviagtion to acquire a desired content by result. Moreover, jump pages can be understood from pop pages that come up suddenly advertising any product or commodity.

Micorsites: They are the pages which lies between the category of lading page and a regular website. And sometimes have destination pages returning back to main site.

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