Wednesday, November 08, 2017

Latest Trend in Exhibition Stall designing for Future



The exhibition stall designing trends are taking new shape and ideas for the coming future at many aspects and activities. There, many trends are surfacing at and about exhibition stall creation at metros for making an important impact at the show, while, creating more and at the same time raising the awareness of the brand.   

However, stall designing is the next and later on stage that succeeds the booking of the space at a stall. You only have seven seconds to make an impression on potential customers at an event and your exhibition stand is key to making sure it is a good one.
Here, we will look out for the trends that could shape a better stall designing in future times. The exhibition stall designing trends in Delhi have been changing in Delhi as well as metros with respect to material used while making exhibition designs.    
  
From the conventional way and methods of stall and exhibition designing the wood has become the trend of gone era.  But stall designing with the help of wood has its own limitation as for the complicated stalls, it is an entire team of carpenters that take around 3-5 days to build and break down the stand, hence increasing the cost of the stall to be multiple times. 

Exhibition Stall Design  

When making the modular stand, wood is the only option, but under the new trends in exhibition stall designing have allowed lightweight aluminium panels to be joined together is the trend that is picking up in the Industry.  The aluminum frame can be easily fixed up into easy-change fabric graphics or graphics on a substrate such as Dibond or Foamex board. The new material can be compared as an easy fraction of the cost in comparison to a wooden stand.            

Aluminium frame can be used for a good number of activities and purposes as they are re-usable for a good number of applications and could be reused for a number of activities and application even for the future events. Another option that have become massively popular among exhibitors is curved stands that is even now accessible on the friendly prices to medium and small businesses. Curved stands, a futuristic element and let your branding to be visible from the every side.  

Overall, sustainability is the key for the exhibition stall designs for the future, where, exhibition stall designs are happening to be recyclable.           

Tuesday, October 31, 2017

Where the lead generation has been derived in 2017?



Lead generation has emerged as an imperative tool in generating business sales, while converting them into valuable buyer. The art of generating lead from the conventional method has now been transferred to generating business by the means of online marketing. And yet, the field of online marketing too is experiencing changes at many levels.       

Even the modern field of online marketing is changing at unmeasurable velocities. The activities and trend of lead generation now has been transferred from the outbound activities to the inbound marketing strategy. According to the latest information, it is estimated that 17% of marketers yet rely upon outbound lead generation activity while e-mail and social media still in proportion, lead  generation to greater extent has been transferred to the inbound, where visitors gets turned into valuable customer.     

Site lesser than 10,000 visitors monthly largely fails to generate revenue according to lead goals. An array of lead generation techniques are being employed and used in recent times. Some more successful and others lesser successful.
Lead Generation


The most important change occurred in recent time is lead generation derivation not deriving from a single place, yet, from across the different places exhibition stall designers in Delhi, even, could give you a better outlook for the bringing the valuable business back into your revenue cycle and kitty. 

Now you have power and might of the social media including sites as linkedin, facebook, twitter and other, where, lead engagement could be carried out from the targeting niche groups.  A single channel is never sufficient for bringing and running a lead generating activity, successfully. The lead generation activities, there could be run successfully if are done on multiple devices.     

The quality driven content marketing is also a successful tool for a much faster lead generation along with the valuable traffic for the website. In coming times companies are devising methods along with the acquiring content professionals aiming towards content quality instead of quantity and frequency.      
  
Event and exhibition is also a way to get lead to an extent of 40%, however, now-a-days in the market there is trend of revolutionary lead generation activities as customized lead generation tools, data driven lead generation and automated analytics tools.     



Monday, October 30, 2017

How social media is responsible for growing fitness culture in Metros?


So, the Delhi is coming in terms with health consciousness wave its counterparts located at the different parts of the world.  Now, at the weekend you see a good number of crowd taking their morning jogging seriously while running from the India gate to the central ridge. Cycling on the Mehrauli- Gurugram road and Yamuna expressway is quite a straight and simple way. Fitness centers in posh areas like gyms in Paschim Vihar are now frequently pursued by the health seekers for keeping their body toned up and in shape and burn the excess calories collected by them.    

Gym in Paschim Vihar

But in proliferating this culture of fitness and gym, the role of social media has become of optimum usage and importance. Not at the Facebook, groups more than 200 hundred in numbers are filled with ample information about the developing fitness culture in Delhi including raging from Gurugram to Faridabad to Greater Noida.  

These groups there remain abuzzed of activities and talks about fitness activities like the best gear, directions, cyclist to swap and sell equipment and other fitness related talks and activities.  On these groups, masses from the most active personas around the health can be traced out and the role there being played to be on the social media status could be worked out to be in in a quick and rapid way and method.  

To keep a persona quite active and motivated for their fitness regime, there are a good number of fitness apps that GPS enabled that at the same time to help and assess the competition and analysis existing in the market. On these social media groups, the fitness freaks used to advice, motivate, support floods from all across wherever there is a snag. Thought the sport activities are occurring globally, yet fitness talks are exceptional on the fitness groups on social media and carrying activities a level next at places like gyms in Paschim Vihar and other best locations in Delhi.           

Sunday, October 08, 2017

Advertising Trends in 2017

As the year 2017 has reached to its full culmination and we are close to end of the year, the advertising trends for global brands seemed different from the trends during the last two years. The marketing and advertising experts already had an idea about this transformation of advertising, where, technology has taken front space, putting aside conventional marketing based behaviors.       
However, ranging from a number of advertising trends, the most important one witnessed out there are intensive use of software applications and HTML 5.  Among the popular activities observed in the advertising industry, the dark social is the behavior that has attracted the attention of marketers.            

Appearing to be mysterious, dark social has nothing to do with the dark web but it is about the data on social media that can’t be traced easily. The conversion on the application like private messaging apps, texts or email, rather than shared on social media where the origin of data can’t be traced is learnt to be dark social. Brands now have started focusing about communities on these social media apps like Whatsapp and Wechat. They are creating brand advocates to pitch their product and services to masseuses and consumers instantly. It is primarily is being used for sending links, discount codes and other interested content that is much pitched and concentrated. With a vast array of platform and messaging apps available dark social is a talk of the branding tomorrow.

Agile Marketing is another set of activities adapted from other industries to be utilized in advertising even more often. The experiment with agile has already begun with advertising in beginning of 2016 to make it more reactive and responsive to make campaigns both effective and relevant. Therefore, with an agile way of working the short term goals are being set out there and efforts are made to achieve them. The optimization of the project is the maximization of goals as being achieved out there in the quickest smallest time frame.  

Some other effective brand marketing activities that influencing modern advertising trends are social advertising, augmented reality and chat bots.

Monday, September 11, 2017

Digital Marketing Strategy for Digital Customer




Digital Marketing has evolved as a new field of marketing due to heavy penetration of activities due to social media proliferation and expansion of smart phones.  However, the most influencing factors in developing digital marketing to new dimension follow as:-  
  
  •  Inter connectivity is on the rise as people have started making serious communication among them on social media and other available platforms.  
  • Technology is leveling the information playing field as now masses has much better and faster means of communication to get interactive with each other. 
  • Relevant filtering is increasing as people have become choosy about their choices instead of going through every piece of information coming across them.
  • Niche aggregation is growing as discussions are on the rise at the preferred group and masses.
  • Micro publishing of personal content is increasing in form of tweets where people where have started indulging into self promotion. 
  • Prosumer (Product Reviews, etc.) 
  • Mobile Marketing and Mobile Commerce in Rise and there is rise in   demand of anything, anyplace and anywhere of a commodity and services.
  
How to tackle this rising trend of consumer behavior change in information assessment and making purchasing decisions. In order to handle this mammoth information flow online, companies need to chalk out the strategy to handle sales planning ahead. For a client, an agency require to following steps and activities.  


  •  First of it needs to learn about a client’s business

  • Next they need to know about the competition faced by a client.  

  • Minutely observe the client’s customer first
  • Make strategy how to achieve a customer’s goal. 


 http://www.bhaviksarkhedi.com/wp-content/uploads/2017/01/Digital-Marketing.jpg
 


DIGITAL CUSTOMER 


He is a customer, predominantly, found online on search engines or social media sites. They have unique characteristics of that differentiate them from the conventional customer.  

 
·        Digital consumer are comfortable with the medium
·        They want it all, they want it all
·        They are in control   
·        They are fickle
·        They are vocal
·        They want on demand, anything, anyplace and anywhere 

Digital Marketing Around Digital Customer 

Setting goals in digital marketing is an important step as it requires an iterative process of refinement and improvement. The progress of the goals set for a digital costumer thus is measured by the means of Web Traffic, SERP Rank and Conversion and ROI. The tools therefore used for measurement are happen to be technical and consumer behavior based.    

1     TECHNICAL  


a.) Cookies Based
b.) Web server log files

2   CONSUMER BEHAVIOR BASED


 a.) Conversion rate
 b.) Page Views
 c.) Absolute unique visitors
 d.) New vs returning visitors
e.) Abandoned rate
 f.) CPC (Cost per Conversion)

ACTIVITIES UNDER DIGITAL MARKETING GOALS ACHIEVEMENT

·       Content Marketing      
·       BIG Data Auditing
·       Web Personilization
·       Conversion Rate Optimization
·       Display Advertising
·       Influencer  Group Marketing
·       Mobile  Marketing
·       Search Engine Optmization Pay-Per-Click
·       Email Marketing
·       Social Media
·       Pay-Per-Click




CONTENT MARKETING

o   Help fuel search engine optimization (SEO) efforts
o   Increase Brand awareness
o   Generate quality leads for less money (when compared to more traditional marketing)                

CALL TO ACTION
MEASUREMENTS
MANNER 
Delivery
Stand Out (Unique)
Conversion Rate
Promotional
Blogs
Indicated Towards A Lead
Page Views
Informational
Article Sites
Create An Urgency 
Absolute unique visitors

Social
Positioned In A Prominent Area
Conversion Rate

Article Bookmarking



Social Bookmarking

Activities

Articles 
E-Mail
Surveys
White Papers
Blog Posts 
Info graphics
Templates
Work Books
Case Studies 
Larger Definitive Guide  
Videos
Guest Blogging
Check Lists
Reference Guides
Visual Content
Press Release
E- Books
Slide Shares
Webinars


Tone For Example

Content Activity
Tone / Style
Heading Example
Blog
Interactive
Some refreshing colors in curtain designs 
Article
Informational
How colors add to your home design?
Press Release
Informational
XYZ introduces its new color range in curtains 
E-Mail
Promotional
Choose the best colors for your curtains this season  


Data Auditing/Big Data

As consumes are on mobile, social sites and they are in abundance, it is required data to be audited and curate for the prospects.

BEHAVIOR BASED DATA METRICS       

LIVE STREAMS
TRADE SHOWS
WEB PAGES
FORUMS
Registered For
Attended
Watched a landing page
Submitted an idea
Viewed
Visited Booth
Filled out form on a landing page
Read about best practices
Comment During
Watched Booth
Used Instant chat  functionality
Read about ideas
Asked Questions During
Attended Multiple Shows
Request a call back
Visited knowledge base
Follow Up Recording

Viewed any
Read about product information
Rated Event
ROAD SHOWS
Viewed  product page
Asked a question

Registered
Watched price
Asked multiple questions
SURVEYS
Attended
Watched customer reviews 
Answered a question
Visited
AttendedMultiple Events
Watched multiple web pages
Answered multiple questions
Completed

Shared through social bookmarking 
Shared a best practice
Viewed Results
White Paper
Browser Used

Multiple Survey Participations
Viewed information on



Registered for


Search Activity
Registration Completed


Searched For Company Name 
Multiple Registration


Searched For Product Name 
Downloaded


Search for Others



Search Engine Used




OTHER WAYS TO COLLECT DATA 

1.     Data from Google analytics
2.     Data from google webmaster tools
3.     Abandoned carts
4.     Successful order data collection
5.     Channel Partner qualified leads data as Flip Cart, Snap Deal, etc.     
6.     Facebook and other social media accounts like, comments to be observed.       



Web Personalization

Depending upon a website’s look personalization helps a website to be developed around the aspect of lead and business generation. Some features of web personalization.

·        User friendly features
·        Web personalization and cross channel features
·        Personalized content brings 5 times more leads

Web Personalization Attributes Are To Be Based Upon      

·        Buying Interest 
·        Behavior
·        Persona
·        Geo-Location
·        Firmographics, etc.   

ACTIONS FOR WEB PERSONALIZATION 

·        Newer Color And Font Options
·        Attractive And Better Cart Management   
·        Web Personalization And E-Mail Marketing
·        Web Personalization And Offline Marketing
·        Content Plan For The Website  
·        Product Designs and Updates
·        Pricing Strategies
·        Cart Strategies   

PREDICTIVE RESULTS OF WEB PERSONALIZATION
·        Higher Engagement Rates 
·        Increased Brand Preferences
·        Loyalty
·        Improved Conversion Rates
·        Uplift in Sales   


Web Personalization Metrics  

Early Stage
Mid Stage
Later Stage
Increased time on site and content consumption   
Better Contacts
there are added   
ROI
Return On Investment 
Low bounce rate
Number of actions taken 

Lift in digital advertising ROI
Opportunities / Pipeline


Revenue attribution  













Conversion Rate Optimization

As essential part to expanding business online, conversion rate generation helps to attain business goals in a much better and robust way.  
·        Landing page creations for events and different occasions
·        Special  limited period offers (Valentine and IPL Matches Campaign) 
·        Trying Volume Discounts
·        Up selling and cross selling
·        Cross Selling Options
·        Package Deals
·        Incentivizing the offers
·        Thank you page offers    
·        E-mailer for activities like (Stay in touch, Accelerator Campaign, Lead Life Cycle Campaign)     
Display Advertising

Display ads on partner sites and highly customized display advertising campaigns  on networks like.
·         Double Click
·         Ad Media
·         Chitika
·         Microsoft Ad Center
·         Yahoo Advertising 

Influencer Groups (Marketing)

Contacting with niche groups of user and establishing rapport with them, like Fashion Bloggers and Marketing Heads

Mobile Marketing

Mobile advertising by responsive site development, apps and mobile advertising networks.  
    
·        Media.net.
·        AdMob.
·        StartApp.
·        InMobi..
·        Flurry.
·        Millennial Media.
·        Others 

Search Engine Activities

On PAGE OPTIMIZATION  


Keyword and Meta based activities to be carried on the website.   

·         Content Update
·         Image optimization
·         Alt Tag Creations
·         Image Optimization    
·         Keyword Density 
·         Site Map Development
·         XML Sitemap Creation and Analysis 
·         Others 

Off PAGE OPTIMIZATION 

·         Article Submission
·         Blog posting
·         Business Directory
·         PPT Sharing
·         Press Release and other activities    

Pay Per Click


Google Adwords a program based on Pay Per Click on the basis of bid keywords is being qualified on following criteria:-      

Keyword’s expected click-through rate (CTR) as is calculated based on past
CTRs and how the keyword has historically performed in your ad.
URL’s past CTR: How often your display URL received clicks.
Account history: Your overall CTR on all ads and keywords.
Landing page quality: The relevancy of your landing page and how easy it is to view
  and navigate.
Keyword/ad relevance: How relevant your ad is to your keyword.
Keyword/search relevance: How relevant your keyword is to what the customer searches for.
Geographic performance: How successful you have been in the regions you are targeting.
Ad performance on a site: How your ads are performing on Google and other partner sites.
• Targeted devices: How well your ads perform on mobile and tablet devices.

PPC Headlines

·         PPC headlines have to pop.
·         The strong language to create a sense of urgency.
·         Headline to convey authority as it is competing against other PPC ads.

PPC Ad Copy

·         A great PPC ad has good copy and an engaging headline.
·         Use clear, easy to understand language
·         Use vivid and emotional language
·         Focus on keywords and the intent behind them
·         Have a compelling offer and CTA
·         Don’t go overboard with abbreviations and shortened phrases

Social Media

Facebook, Twitter, Linkedin, Google+, Pinterest    

·         Compelling messages
·         Eye catching visuals
·         Mass audience appeal and shareability
·         A clear CTA
·         Personality!
·          Organic isn’t enough on its own; use paid programs as well
·         Focus on valuable content and solid offers
·         Create strong calls-to-action I(CTAs)
·         Social is a two-way street

E-Mail Marketing

On the basis of curated data from resources can be mailed from time to time on PROMOTIONAL, INFORMATION AND REMINDER basis.     

Mailer Subject Line

Frame your subject line as a question.
• Try a list. This is where you’re “Top10” and “5 Tips” subject lines come in
Make a psychological appeal.
Be conversational.

Mailer Copy 

• Short and sweet

• Cut out the marketing-speak

• Address a pain point

• Don’t forget to proofread