Saturday, April 20, 2019

How social media marketing helps a business to grow?

April 20, 2019
It is impossible to imagine present world without the influence of social media that has expanded its reach beyond every sphere of life. With social mediums like smartphones, tablets, etc., easily available to communicate masses are more frequently headed towards virtual world and digital media. Individuals in large numbers now spare their time in hours at Facebook, Twitter, Instagram and other social media platforms.

Though a social media tool, social media sites are equally used by business communities for selling their products and communicate with their audiences and are aided by digital marketing agencies. These platforms are source of growth and profit making for any business. And if you are still thinking to skip this profitable source, then think twice because you can miss an incredible marketing opportunity that can help your business to spread globally.

Here are few benefits of social media marketing that will let you know how it can help your business to grow.

•    Enhances Brand Awareness: Social media is one of the best digital marketing platforms that increase business visibility. It gives your business maximum growth opportunities. More than 90% of marketers claimed that by spending just few hours a week on social media for their business promotion, benefited their business to increasing brand visibility and customer reach. To make your business known globally you need to create a social media page of your brand and post something logical and informative in form of message related to your products and services regularly. Undoubtedly, doing this can make your brand visible among the target audience and can help in profit making. However, if you are looking for professional services then can hire digital marketing agency in Delhi or any other city from your business is operating.   

•    Cost-Effective Way to Generate Profit: Social media marketing is an important part of advertising. Its gives profit making opportunities to any business with less or no investment. Creating social media page is free on almost all social media platforms. But if you decided to do paid advertisement on social media always remember to start with spending less amount to see what you should expect in the upcoming days. Being cost-effective helps to attain greater return on investment and gather bigger budget for other marketing activities.

•    Communication and Engagement with Customers: Social media develops a chain of communication with your customers. It gives an open platform to interact with your customer directly and to understand their expectation from your business. It also let you to spread the quality and uniqueness of your product and services among your customers. By social media promotion by a good digital marketing agency your brand will reach to maximum audience and establish its unique identity worldwide.

•    Develops Brand Loyalty: Social media presence of your business helps your customers to easily connect with you. It also helps in increasing brand loyalty among your customers. Customer satisfaction and brand loyalty go hand in hand. It is important to increase engagement with your customers and start developing brand loyalty with them. Social media promotion is not just a platform for introducing your business it also gives a platform for promotional campaigns.

•    Increases SEO ranking: Social media presence is an important factor in calculating rankings. These days, to achieve successful ranking, SEO requirements are continuously varying. Therefore, now it is not that simple to optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that represents your brand validity, integrity, and constancy.

There is no doubt that social media promotion for a start-up can let the business reach heights. It can boost the business visibility, increase your brand loyalty, enhance website’s SEO ranking, and develop cost-effective way to spread the business on a vast level.


Monday, March 11, 2019

Discussing the Disconnect between Brand and Audience

March 11, 2019
In the advertising behaviors, the most common and noticeable drawback is appearing to be is insensitivity on the part of brands where a major difference is being found between what a brand commits during a campaign  and finally offers to the clients on the counter. From many reasons that disassociate a brand from the audience in the market some of the major ones has been discussed below, elaborately.  Each of these disconnects are strong enough to divert the attention from value creation and can stunt brand growth. They even hamper the assessment by the brand and even by the best advertising and creative agencies in Delhi.

•    The first foremost disconnection is that a brand faces is the gap of culture where brand fails to meet the expectations of culture and society. The most important factor in this disconnect is continuation of legacy values by the companies. Here brand fails to meet the ideas and expectation of the contemporary society. Companies unknowingly keeps on following the irrelevant, redundant and obsolete exercise that make and impact over the future relevance, value creation and growth of the brand and the organization.

•    The second disconnect here is the gap of context where big ideas fails to perform on the basis of creative execution and brand experience. The advertising agencies in Delhi are thus are forced to work upon this idea and thought as well.   This is the evenly true for the unintended message exercise that affects the future perception, brand/corporate image and key attributes of your brand and organization. Hence, digital marketing agencies in Delhi work around and over this idea too.  

•    The gap of trust is the third and the most important brand disconnect where the terms like honesty, trust go against the brand image, values,  ideals and actions on account of observance of the corporate behaviors. Advertising agencies in Delhi thus the brand and corporate ideals of a company like values, mission, vision, and purposes are being translated into the real-world actions through corporate behaviors, policies and customer experience across various touch points. This makes an impact upon the   future integrity, backbone and purpose as a brand and organization.

•    Last and the most important is the gap of social impact where goals are not rightly pitched in the brand messages and tonality. Advertising agencies thus work according to the identity and value system and tries to tweak brand and messages according to the respected areas and values.    

Thus paying attention to the discussed disconnects that separate a brand from a customer the companies in coordination and association with best advertising agencies can built their reputation and gain the lost one. 

Sunday, March 10, 2019

What is perfect Customer Engagement Strategy?

March 10, 2019
For selling the products in present hyper competitive environment, it is imperative for brands to develop their own customer engagement strategy. In preparing their brand strategy, they are assisted by digital marketing agencies in Delhi, for engagement strategy for companies and brands in Delhi NCR region.  

Even, before selling the product this engagement strategy depends upon many important factors as well like price and product features and benefits. The another important area where brand engagement is required to be focused upon is client relationship building where  brand is required to be honest with its client and one should put as much efforts as possible in building relationship with customer that are result oriented and satisfactory. 

When preparing engagement driven strategy digital marketing agencies put focus upon the certain areas that help them to develop growth oriented customer engagement strategy.

For getting an access to the clients, in present time social media companies are assisted and by social media platform where a brand can easily reach their target audience and introduce itself Introduction should be so enticing that people respond positively to your introduction. They should feel valued, appreciated and important to you.

Advertising agencies in Delhi hardly neglects the importance of content that is too imperative in growth of brand in their success story. Thus the content offered by digital marketing agencies should be informative, succinct and above all relevant. Also, we no longer use only words to express our thoughts and ideas. Visual aids, such as images and videos, are more powerful than ever, so make sure you use their potential. Don’t underestimate the power of images and videos. For those uncertain about their communicational skills, it’s always a better idea to turn to professionals, such as these experts in SEO from New York, for help with presenting the right content to your website.

The next important point is that customer’s wants companies should be available to their queries 24/7. The response rate plays an important role in building a successful customer engagement model.  The chatbot feature let a company for its availability to the customers all time and it can also handle multiple conversations at any point in time.

In the end, customer loyalty is an important aspect of brand conversation and strategy. Coupons, loyalty cards and discounts and others are devices that turn initial customer engagement into loyal customer and digital marketing agencies keep on making efforts to win this customer loyalty.

However, the right engagement strategy is a complex and challenging task yet the simpler one. 

Friday, January 18, 2019

Merging the Difference between B2B and B2C Branding in a Campaign

January 18, 2019
On a way to create an outstanding branding campaign for an advertiser, it is very imperative to understand the difference between B2B and B2C companies. For advertising agencies in Delhi, misconception between B2B and B2C companies could be a reason of massive success and failure for it. Hence, it is very imperative for advertising agencies in Delhi to choose their business partner with extreme care and caution. B2B companies, generally, are complex business system and solutions   with expertise in handling large scale problems and hence providing their services as a consultant agency. IBM, Cisco, Boeing, Bechtel, and Accenture are example of some of the typical B2B company examples and solutions. There is no consumer terms in and across the B2B world. Instead, they serve teams that rationally evaluate different offers provide by the B2B companies on different dimensions.

Digital Marketing agencies in Delhi thus understand that B2B firm is not about making and selling products instead they are companies that connect complete offers for product, services, channels and people regarding the experience their customers looking for. Thus for the branding communication it is always advisable for the B2B companies to configure their brand around customer preferences and group and not around the range of product and services offered by them.

B2C companies on the other hand are based upon the volume operation model and serves in high volume markets through standardized products that are branded and mass marketed through low touch distribution channels and revenue model for them is close-ended transactions. Airtel, Philips, Whirlpool, Hindustan Liver are some of the leading B2C companies.Advertising agencies in Delhi promote consumer brands quickly by narrating stories around them.  B2C branding primarily is being consisted of product packaging and later on promoting the corporate strategy.

When corporate branding is being done around B2C level it is being done and configured around vision, shared values and long-term strategy. They are worked upon multiple levels across diverse organizational micro-culture and product divisions along channel partners, distributor networks, investor relations and customers.

Therefore, Ad agencies in Delhi can approach over creating corporate brands only after understanding the nature of the business. So, it is very important for a brand to reach a creative agency that is fairly clear about the difference between B2B and B2C agency.

Monday, January 14, 2019

What are the Latest Exhibition Stand Design Trends in Dubai

January 14, 2019
Exhibition stand building in Dubai is an interactive way to present a brand before its target audience. The exhibition stand just should not be attractive one at the same time be clearly defining company’s product range as well as branding value. An actual cosmopolitan city, Dubai is a renowned city for organizing exhibition and expo and is a leading shopping center of the world.

The most of the events are being held in Dubai at the Dubai World Trade Center, it is one of the largest exhibition venue worldwide offering every type of service and support under one roof. Being such a big exhibition venue like DWTC, an exhibition stand builder can easily evaluate and experience different types of exhibition stands out there. Following are some of the exhibition stand design that are in trend in Dubai.

•    3D Printing Exhibition Stand: Three Dimensional (3D) exhibition stand is one of the emerging trend of Dubai expos. A 3D printer can print anything from a supercar to an artificial limb and in expo industry it is quite helpful to print large scale 3D structures from different types of materials and there cost is getting easier and lower with passing of each and every day. Especially, in health related expos 3D printing is quite helpful in displaying product range and services.  

•    Natural Looking Textures: Another important trend exhibition stand companies in Dubai are applying at their exhibition stands is smooth and natural looking texture. The combination of smooth and rough textures adds depth to the exhibition stand at large. Many trade show exhibitors in Dubai are applying textured surfaces to increase the visual interest of the stand. Textured surfaces draw attention, add depth and richness to Dubai exhibition stand design.

•    Gamification: Inculcating the trend of popular gaming structures into exhibition stands is getting hotter and crazy one now-a-days. Visual reality and artificial intelligence is occurring to be another import part of exhibition stand building in Dubai.  

•    Preference of Square Profile Over Round: Now-a-days, the exhibition stand builders in Dubai are preferring square and box size exhibition stands over other types of exhibition stands. The biggest advantage with square shape exhibition stand designs are that they allows an exhibitor to use the entire space allocated to your stand. The exhibition stand contractors in Dubai are now shifting away from round pole and moving towards robust square profile system.

•    The Rise in Curved Stands with Popular Color Tone: Curved exhibition stands brings a touch of sophistication into your brand appeal at expos. Softening the look of your stand is the current exhibition design trend in Dubai. A curved stand happened to more inviting in place of straight lines and angular stands.  The curved effect can be employed in making smaller pods instead of making a one large stand. Blue is emerging as favorite exhibition stand colour in Dubai.

These latest trends of exhibition stand building have raised the level of expos happening in Dubai.

Sunday, September 09, 2018

What has caused Dubai Exhibition Industry to grow so, rapidly?

September 09, 2018
The world’s most popular exhibition and event center in Dubai, world trade center has been able to reach its present status due to massive contribution offered by exhibition contractor in Dubai. The Dubai World trade center alone contributes around $3.28 billion into the Dubai’s economy. 
Apart from the contribution of exhibition stand contractor in Dubai, the UAE’s inherent desire to do something extraordinary and rather concept based led it to grow in multiple ways. According to some exhibition industry experts, Dubai has something to grow for all and has immense opportunity in exhibition industry in B-to-B sector, especially, for the exhibition stand companies in Dubai from Asia Pacific region and Europe.

It the era of emerging economies and globalization, the trend of Geo Cloning is rapidly pacing up towards where exhibitors and event organizers reach out regional and globally from their local markets in order to increase brand awareness and sales. It opens massive opportunity for businesses to grow in new markets and generate franchise opportunity.

When working in another market, it is very essential to merge yourself with time and cultural differences.  There are many a number of things out there to be assessed and set. In this situation, exhibition stand companies in Dubai emerge as a successful partner for creating an attractive exhibition stand a perfect place for beginning Geo Cloning for your companies in Dubai and in the Middle East market.

Domain eccentric exhibitions are another smarter way to obtain businesses in overseas market and Dubai is a complete place out here to where niche exhibition and expos could easily be carried out. Industry events being like as Middle East Electricity and Gulfood Manufacturing are ways to participate in these types of business activities and expos.  

At another side, Dubai offers a great number of places and opportunities for carrying out expos, endlessly. There are around 450 hotels in Dubai that presents the endless opportunity to grow businesses and related activities in the robust and conducive manner.   

Exhibition stand builders in Dubai is another area, where, has been able to leverage over in offering the better services to their clients by usage of technology extensively for conceptualizing, designing and fabricating stalls. Technology interventions like data intelligence, interaction and engagement tools are allowing both organisers and exhibitors to participate and reap a better level of engagement and business generation at events and expos in Dubai.

Friday, August 24, 2018

How customers are inspiring brand creation?

August 24, 2018
The role of a daily consumer is simultaneously on the rise in advertising and marketing decisions. Branding agencies and marketing companies are taking cues from consumer generated content (CGC) for betterment of their services and activities.

Advertising agencies in Delhi too have started making solutions by seeking ideas from UGC or are inculcating them into their branding ideas. The present era consumer have started investing into startups by the means of their produced media content, design products and as an investor. Retailer, food critics, tour guides and even taxi drivers are participant in brand creation as well as product reviews.

What is the most relevant in CGC (Consumer Generated Content) is its capacity to blur a clear line between producer and consumer. Masses are replacing professionals in every area of traditional marketing. The areas, where, creative agency in Delhi are influencing brand creation is explained in following lines below.

Advertising Agency in Delhi  
First area where creative agencies are using the consumer view are product development. There are developing tools with massive consumer base where they receives consumer ideas and thoughts. And some useful ideas actually get converted into product and services. Creating online community is another smarter way to receive consumer thoughts and ideas.

After product design, the next aspect of consumer generated content (CGC) is co-creation that depends upon the crowdsourcing. Now consumers have started working as a product designer that is a growing trend in consumer behavior and activities. For advertising agencies, user suggested products are emerging as an inspiration. Many a crowd sourced products has 20% more selling in compassion to retail selling.

However, crowdsourcing is applicable in certain conditions and objectivity. The wise decision there should be met with respect to product designing. Crowd Sourcing has been applied successful applied into the areas as political forecasting and determining success of a movie or around establishment of major pharmaceutical companies.
The advertising agencies in Delhi, even, are going to an extent of making boarding solutions based upon employee feedback from the product manufacturing company. The employees are important asset of a company that round the corner remain involve in product cycle from manufacturing to customer care.

Hence, consumer behavior is emerging an impressive trend for the brand creation and inspiration for the future.

Saturday, August 11, 2018

How to Pick the Best Exhibition Stall Designer in Mumbai?

August 11, 2018
A major metropolitan area in world and financial capital of India, Mumbai has been the center of business activities from the last century. Merely not being a financial center of India but also being a major sea port carrying out around 40 percent of export from India has led to the status of Mumbai as a place of major business activities as well as organizing and handling expos every year.

Along with glitter of money and Bollywood, it is the metro being known for organizing most number of trade expos and exhibitions in India. Palm Expo, Acetech, Acrex, Secutech, Annapoorna and others are some major exhibitions held in Mumbai.

Exhibition Stall Designer Mumbai

However, without a capable exhibition stall fabricator in Mumbai, it is impossible to carry out lead generation activities for B to B segment for any business. In order to choose a capable exhibition booth designer in Mumbai there are many other factors that are required to be keep in the mind.

You are required to choose a stall fabricator in Mumbai on different parameters including being trendy and brand savvy stalls. An exhibiter, first of all check whether their designer is capable of creating exhibition stalls good in appearance as well as are according to the brand guidelines and appearances. A stall designer of reputation in Mumbai should have following characteristics including:-

•    The stall designer should have a most modern and state-of-the art fabrication unit so the fabrication task could be carried out in an effective manner smoothly and in conducive manner.

•    You must check out whether the exhibition stall designer has cross industry experience or not. If, it has a cross industry experience and extensive client list, then, there are chances that the designer would be able to deliver the exhibition stall fast and promptly. 

•    A conducive and practical approach to exhibition stall designing in Mumbai. The preference of exhibition stall designing further on depends upon the strategic planning to a meticulous execution; and further exhibition stall fabrication. And your exhibition stall fabricator in Mumbai must depend upon it as well.

•    However, your choice of exhibition stall designer Mumbai merely should not limited only to serving at a single location but should have a wider base of exhibition stall fabricators at different locations and parts.

In the end the recap of exhibition stall designing services in Mumbai should include most advanced fabrication, trendy and beautiful stalls, extensive vendor base, hassel free services, concept based services, concept, design, fabrication and  designing. 

Wednesday, July 18, 2018

A script to improve the low quality score of Google Adwords

July 18, 2018

With on page as well as off page equally placed at a digital marketing campaign, the role of Google Adwords is of the optimum value and importance in paid campaigns. Among varying factors responsible for the successful accomplishment of the paid campaigns as employed by the digital marketing agencies, the low quality score is most of the time is responsible for the low performance of the adwords campaign or any another paid digital marketing campaign. 

However, to ease the woes of digital marketers, a new script has been arrived on Digital marketing agency surface in order to counter the problems posed by the lower quality score. In quality score Google measures an ad relevance based upon a keyword-level metric on a scale from 1 to 10 that showcases how important an ad is to an individual campaigner. 

Generally, on the following criteria an ad server quantifies quality score of a campaign and efforts of a digital marketing agency. The areas of determination of low quality score includes historical click-through-rate (CTR), the relevance of the keyword and ad to the search query and landing page quality.    

The importance of the quality score could be estimated from the factor that it helps in estimating the AD rank that helps in deciding where your ad appears in the search engine result page is also a factor in determining how it influences over the cost-per-click. As higher is your ad’s quality score as much better they will perform on the adwords. According to an estimation an adword could save approximately the cost of a campaign from 50 percent to 400 percent. Finding low quality score keywords has become quite easy with the several scripts easily available on the internet.   

With the script below, it becomes much easier to fix low Quality Score keywords. It’ll also save you time you can spend on more interesting activities. All you need to do is set a Quality Score threshold, and the script will email you where the keywords with a score equal or lower to that value are, so you can immediately address the problem.

 * Low Quality Score Alert
 * This script finds the low QS keywords (determined by a user defined threshold)
 * and sends an email listing them. Optionally it also labels and/or pauses the
 * keywords.
 * Version: 1.0
 * Google AdWords Script maintained on


var EMAIL_ADDRESSES = ["", ""];
// The address or addresses that will be emailed a list of low QS keywords
// eg ["", ""] or [""]

// Keywords with quality score less than or equal to this number are
// considered 'low QS'

var LABEL_KEYWORDS = true;
// If this is true, low QS keywords will be automatically labelled

var LOW_QS_LABEL_NAME = "Low QS Keyword";
// The name of the label applied to low QS keywords

var PAUSE_KEYWORDS = false;
// If this is true, low QS keywords will be automatically paused
// Set to false if you want them to stay active.

// Functions

function main() {
  Logger.log("Pause Keywords: " + PAUSE_KEYWORDS);
  Logger.log("Label Keywords: " + LABEL_KEYWORDS);

  var keywords = findKeywordsWithQSBelow(QS_THRESHOLD);
  Logger.log("Found " + keywords.length + " keywords with low quality score");

  if (!labelExists(LOW_QS_LABEL_NAME)) {
    Logger.log(Utilities.formatString('Creating label: "%s"', LOW_QS_LABEL_NAME));
    AdWordsApp.createLabel(LOW_QS_LABEL_NAME, 'Automatically created by QS Alert', 'red');

  var mutations = [
      enabled: PAUSE_KEYWORDS,
      callback: function (keyword) {
      enabled: LABEL_KEYWORDS,
      callback: function (keyword, currentLabels) {
        if (currentLabels.indexOf(LOW_QS_LABEL_NAME) === -1) {

  var chunkSize = 10000;
  var chunkedKeywords = chunkList(keywords, chunkSize);

  Logger.log("Making changes to keywords..");
  chunkedKeywords.forEach(function (keywordChunk) {
    mutateKeywords(keywordChunk, mutations);

  if (keywords.length > 0) {
    Logger.log("Email sent.");
  } else {
    Logger.log("No email to send.");

function findKeywordsWithQSBelow(threshold) {
  var query = 'SELECT Id, AdGroupId, CampaignName, AdGroupName, Criteria, QualityScore, Labels'
    + ' AND HasQualityScore = "TRUE" AND QualityScore <= ' + threshold;
  var report =;     
  var rows = report.rows();   

  var lowQSKeywords = [];
  while (rows.hasNext()) {
    var row =;
    var lowQSKeyword = {
      campaignName: row['CampaignName'],
      adGroupName: row['AdGroupName'],
      keywordText: row['Criteria'],
      labels: (row['Labels'].trim() === '--') ? [] : JSON.parse(row['Labels']),
      uniqueId: [row['AdGroupId'], row['Id']],
      qualityScore: row['QualityScore']
  return lowQSKeywords;

function labelExists(labelName) {
  var condition = Utilities.formatString('LabelName = "%s"', labelName);
  return AdWordsApp.labels().withCondition(condition).get().hasNext();

function chunkList(list, chunkSize) {
  var chunks = [];
  for (var i = 0; i < list.length; i += chunkSize) {
    chunks.push(list.slice(i, i + chunkSize));
  return chunks;

function mutateKeywords(keywords, mutations) {
  var keywordIds = (keyword) {
    return keyword['uniqueId'];

  var mutationsToApply = getMutationsToApply(mutations);
  var adwordsKeywords = AdWordsApp.keywords().withIds(keywordIds).get();

  var i = 0;
  while (adwordsKeywords.hasNext()) {
    var currentKeywordLabels = keywords[i]['labels'];
    var adwordsKeyword =;

    mutationsToApply.forEach(function(mutate) {
      mutate(adwordsKeyword, currentKeywordLabels);

function getMutationsToApply(mutations) {
  var enabledMutations = mutations.filter(function (mutation) {
    return mutation['enabled'];

  return (condition) {
      return condition['callback'];

function sendEmail(keywords) {
  var subject = "Low Quality Keywords Paused";
  var htmlBody =
      "Keywords with a quality score of less than " + QS_THRESHOLD + "found."
      + "Actions Taken:"
      + "
          + "
  • Paused: " + PAUSE_KEYWORDS + "
  • "
          + "
  • Labelled with " + LOW_QS_LABEL_NAME + ": " + LABEL_KEYWORDS + "
  • "
          + "
      + renderTable(keywords);

    to: EMAIL_ADDRESSES.join(","),
    subject: subject,
    htmlBody: htmlBody

function renderTable(keywords) {
  var header = '
  + ''
  + ''
  + ''
  + ''
  + ''
  + '';

  var rows = keywords.reduce(function(accumulator, keyword) {
    return accumulator
      + ' ';
  }, "");

  var footer = '
Campaign NameAd Group NameKeyword TextQuality Score
' + [
      + '

  var table = header + rows + footer;
  return table;

Tuesday, March 13, 2018

How Digital Marketing Agencies Use Web Personalization Techniques for Lead Generation?

March 13, 2018
Amid the intensive competitive environment, where, social media is consuming a major chunk of traffic, digital marketing agencies in Delhi are compelled to integrate better web personalization methods into site development. This helps theme to have a better customer retention and call-to-action. 

The first area of improvisation on the website for making it more customer and lead centric is by employing a mixture of design and creative modification on the site. A design driven company always outperform other companies in competition and keep on growing on a steady pace.    

The basic concept and idea of web personalization is at present is driven by the very basic thought of simplifying the complex into an easier one for the both products as well as service design.  It is occurring as a better way for enhancing and reaping the customer loyalty. Moreover, digital marketing companies that are using mashup of creativity and design have been able to make better marketing strategy with reference to customer experience.  

Digital Marketing Agencies in Delhi 
Though for becoming an expert in user experience, it is necessary to have good exposure to the data, technology, skill and culture of a geographic areas.  Another area, where companies are required to pay attention towards is digital education and skills. As digital marketing and ecommerce have evolved in recent times, the team at companies are required to educate to promote businesses at individual channels and corresponding tools and platforms. 
Companies are required within their working platform to maintain a balance between being an analytical thinker who gets results from data and a creative team that could use that data into running a successful campaign.

In the last, digital marketing agencies are required to have a complete set of integrated technology stacks in order to outperform competitors.  If there is a lack of integrated technology, it, ultimately results into a situation where customer experience for a website would going to be very bad and worse. For a better and unified customer experience, the cloud based market solutions are the best answer to receive the prompt action and results for lead generation and conversion generation.